Real Estate AI Adoption High, but Perceived Value Lags Significantly

By Partner News NetworkJuly 13, 20261 min read2 views

Key takeaways

›90% of real estate professionals use AI, but only 35% find it genuinely helpful.
›A significant gap exists between AI usage and perceived value in the industry.
›Reliance on generic AI tools and lack of industry-specific integration are key issues.
›Reviewing AI outputs for accuracy is a major time drain for professionals.

Artificial intelligence has become nearly ubiquitous in the real estate industry, with a recent report revealing that 90% of professionals utilize AI in some capacity. This widespread adoption reflects the industry's rapid embrace of new technologies.

Despite this high level of usage, a significant disconnect exists regarding the perceived value of AI. Only 35% of surveyed real estate professionals reported that AI is genuinely helpful, resulting in a 55-percentage-point gap between usage and perceived benefit—the largest among industries studied in a broader Fyxer report.

Researchers suggest that many professionals are relying on general-purpose AI tools rather than sector-specific software designed for real estate. Adoption rates for industry-specific AI tools for MLS data, market analysis, and client matching remain relatively low.

Furthermore, the report highlights that a substantial portion of AI-related time drains comes from reviewing AI outputs for accuracy. This indicates a need for better integration of AI into existing workflows and a greater focus on developing and adopting AI solutions tailored to the unique needs of the real estate sector.